About
About Postology
Postology is an AI content planner for social media. It learns how your brand sounds and looks, drafts captions and visuals, schedules them, and publishes approved posts to Instagram through Buffer.com.
What Postology is
Postology is a web app for brands, creators, and small agencies that want a steady flow of social media posts without writing and designing each one from scratch. You set up a brand once with its name, description, visual theme, and tone. Postology then uses that brand system as the base for every post it generates. The product is in private beta. Join the waitlist for early access, and see the pricing section for the plans, including a free tier.
Who it is for
Solo founders who need a consistent social presence without a content team, independent creators who want their feed to match their brand, and small agencies that manage several client brands with the same workflow.
What you can do with it
- Define a brand system with tone, visual style, and messaging pillars, so every post starts from the same base.
- Build evergreen content tracks such as Feature, Educational, Trust, Product, and Brand Mood, or launch a focused campaign with a goal, timeframe, and message.
- Generate a caption and a matching AI image for each post, then review and approve it before it goes out.
- Connect Buffer.com and publish to Instagram while your schedule keeps running.
- Manage several brands or clients in separate projects, each with its own plan and publishing schedule.
Who builds Postology
Postology is built by Aurum Avis Labs GmbH, a Swiss venture studio in the canton of Zug that builds and operates its own software products. The company operates this website and the product. To learn more about the studio, visit aurum-avis-labs.ch.